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Websites with stale content material do not offer any helpful info to users. Algorithms are built to favour web sites with fresh content material. When search engine crawl website to begin with it seeks for robots.txt instruction to find out what pages are allowed or disallowed for crawling. It helps search engine to crawl the net pages and index them. There are a lot more issues that you must learn about Seo and internet design. Gossip Web Design is an internet design company in Australia that helps business owners and entrepreneurs construct their dream webpage. Optimising your webpage for a key phrase is crucial to inform search engines like google and yahoo of your web site's relevance to a search time period. The search engines don’t much like JavaScript (or Flash or FRAMES) - so decrease its use. Use high-quality, excessive-contrast photos that have a 16:9 aspect ratio. Let the search engine know what the pictures are all about. The images cannot be left clean.