• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

Marketing Content Examples For B2B Businesses

The best marketing content resonates with customers on an emotional level. It gives new ideas and insights to help solve problems.

The best marketing content is entertaining whether it's a captivating video or a precise white paper. It provides value to its readers and satisfies its branding objectives. These eight examples of brand-name content marketing on social media that is effective are a great way to learn.

Blog Posts

Blog posts are a great way for businesses to share their thoughts, experiences and stories. They can address any topic or query and are usually educational in nature. They can include polls, audio, video, or images to make the content more engaging. This improves on-page SEO (search engine optimization).

To create high-quality blog articles, you must first conduct market research in order to verify and discover some key information about your readers. Once you have a clear understanding of your audience's preferences and interests, you can start creating ideas and writing.

The most popular kinds of blog posts include listsicles, how-to posts, infographics and curated collections. Creating these types of blog posts ensures that your website has plenty of variety and provides the value your customers expect to discover when they visit.

For example, a how-to blog post can teach your readers the latest technique and help them solve a problem they're facing, which makes it a valuable piece of marketing content that will keep your audience interested. A collected collection is a particular type of listicle blog post that shares a number of actual examples to demonstrate the point. This type of post can be used to market a brand and increase credibility.

Case Studies

Case studies are not as sexy as blog post that is viral however they are one of the most effective marketing content strategy pieces you can create. They're great for showcasing your expertise and building trust with potential customers. A good case study aims to help your audience solve an issue by demonstrating how your product or service has helped a customer resolve a similar issue.

Utilize infographics and videos to make your case study more engaging. Be cautious not to transform your case studies into adverts as this will reduce the credibility of your company. Instead, you should focus on creating a useful resource that will inspire and inspire your readers.

You can also use case studies to showcase testimonials from clients and user-generated content marketing funnel. This helps build trust and makes your website more credible. UGC is most efficient when it is backed up by data.

White Papers

White papers unlike feature and blog posts, generally longer and provide more details and research. B2B brands utilize them to demonstrate thought leadership or provide an unique perspective to help readers make purchasing decisions, learn more about a particular industry, or find solutions for their business.

Because of their extensive amount of in-depth content, they are a great method of establishing trust with casual readers and positioning businesses as an authoritative source of knowledge. They also help move potential customers through the sales funnel.

White papers can be found in many formats, but the most effective ones are tailored for specific audiences. Everything from the tone to the distribution strategy must be tailored towards your ideal reader.

White papers often contain research findings, but it's easy for them to stray into the realm of theory without providing readers with practical applications. To avoid this, backgrounders and problem-solution white papers must include some sort of success story to keep readers engaged. Additionally interactive designs are becoming popular in white papers. They let the reader filter tables and charts to focus only on the information they are looking for. This makes it easier for the reader to absorb and move through the sales funnel.

Videos

Videos are an effective way to communicate with your customers and are an excellent tool to market your business in a lively and interactive way. They are perfect to capture the attention of your customers, as well as communicating complicated concepts easily.

Instructional videos, tutorials, and demonstrations are among the most popular video types. These videos are meant to educate your customers about your products and enhance their loyalty.

These videos are an excellent way to highlight the expertise of your company and can be shared on social media, in blog posts, or as part of a sales pitch. They are a great way to connect with your audience, especially if they are relevant to current events or trends.

You can use testimonials to increase trust in your brand and inspire new prospects. It is possible to ask your existing customers to record a video about their experience using your product or host an AMA session on Reddit. You can also create screen share videos and how-to videos focused on specific issues. If you have an ecommerce solution that assists small to mid-sized businesses run their online stores, you can title your video "How to Create Shopify Store". This will allow it to rank better in search engines.

Testimonials

Testimonials can also be used as social proof to help people feel more confident about a company. They can be used in video or text format, and are an excellent way to boost sales and boost a company's image online.

Testimonial content marketers is beneficial because it focuses on the requirements of the customer and how the company's product or service solved their issues. It also helps establish credibility for the company since it demonstrates others who have used the product.

If you decide to use testimonials, make sure that they include the name, business name, and the name of the person who wrote them. This will enhance their credibility. It is also important to make the testimonials as authentic as you can by using the face of a person. This can help create a connection between the consumer and the brand.

While some businesses prefer to have separate testimonials pages, you can also add them to other pages of the website. If a testimonial mentions a specific product for example, you can display it on the relevant product page or checkout page. This will prevent a testimonials section from being less frequently visited than other pages, while still providing the same social proof.

Interactive Landing Pages

Utilizing interactive elements on landing pages can increase the average visitor's engagement. This type of content will assist you in reaching your goal of converting visitors to leads. Instead of being a static page with the usual sign-up form and other content, interactive pages can offer an experience that is enjoyable for your customers.

In this interactive landing page for Mooala dairy-free milk, the brand employs an engaging approach to explain its product's benefits while keeping the customer entertained. The page includes an easy sign-up form with several options, which speeds up the process of conversion even more.

Another example of a dynamic landing page is this one by TransferWise, a money-transfer service. The first screen makes use of real-life examples and social evidence to convince potential customers that the service will be worth it. The second screen lets users to fill out a simple form to learn more about the way the product works.

A landing page is an excellent option for B2B marketers to build a list. You can offer a no-cost eBook, webinar, or a free trial or other content that will entice your customers into signing up in exchange for their contact information.

Headache Trackers

In the stage of consideration in the consideration phase, which is when the client has identified their issue and is seeking solutions, content should inform customers about the causes of headaches and remedies. Examples include infographics that provide data on the top causes of headaches, or white papers that share proprietary research on the science behind headache treatments. White papers typically require users to supply their email address to gain access. This builds credibility and trust for the brand with potential customers. Headache trackers, which are applications that allow users to monitor things like their intake of food and stress levels, could also be helpful in the consideration phase, Minen says. But, users should be cautious when making conclusions based on information from the tracking, she says. It could not be a true reflection of the triggers that cause headaches.